City Culture Club
With an ambitious vision to showcase the best of independent film, City Culture Club is a startup brand on the Chicago movie theatre scene. With its roots in community and culture, the brand needed an entirely new brand identity with which to launch their business, and solidify their place as an entertainment destination within the local community. 
From name, logo, branding and rollout, with its new identity, City Culture Club is ready to screen every movie you’ve never heard of. 
Concept work for student project.
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