With more young people than ever opting for an alcohol-free life, it was about time a disruptive brand came into the market to shake up the sober space. NOMO FOMO (derived from ‘no more fear of missing out’) allows sober revolutionaries to buzz at the party without the fuzz of the hangover, with all the piquant flavours they know and love. 
With a dynamic logo, brand and promotional rollout aimed at young creatives, NOMO FOMO is a call to arms for an alcohol-free revolution. 
Concept work for student project.
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