ORO
The historic Museum of Gold in Bogotá, Colombia, is a cultural landmark in the city, and attracts hundreds of thousands of tourists every year to its collection of treasures. The museum needed a contemporary rebrand to keep pace with its ever-changing audiences, and with that came a gilded new name: ORO.
With a brand new logo, responsive website and fresh promotional materials, Colombia’s heart of gold can continue to shine as a cultural landmark.
Concept work for student project.